{"product_id":"too-important-now-inspired-by-gris-dior-unisex-new","title":"Too Important Now","description":"\u003cp\u003eThere comes a point where the noise simply stops mattering. Not because things got easier but because something shifted — a quiet recalibration of what deserves your attention and what decidedly does not. Too Important Now is the fragrance of that clarity. Of someone who has edited their life down to what is genuinely worth keeping and wears the result with the particular ease of a person who has nothing left to prove and everywhere worth being.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTop Notes: Bergamot and Rose\u003c\/li\u003e\n\u003cli\u003eMiddle Notes: Jasmine, Patchouli, and Oakmoss\u003c\/li\u003e\n\u003cli\u003eBase Notes: Amber, Cedarwood, and Sandalwood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe opening arrives with bergamot and rose — crisp and immediately elegant, bergamot luminous and clean while rose blooms alongside it with a quiet, understated richness that sets the tone for everything that follows. The heart deepens into jasmine, patchouli, and oakmoss — earthy, floral, and deeply sophisticated, jasmine adding warmth while patchouli and oakmoss ground the fragrance in something ancient and genuinely distinguished. The dry-down settles into amber, cedarwood, and sandalwood — warm, smooth, and completely lasting, a woody base of real refinement that wears close to the skin for hours without losing a single note of its elegance. Some things become more important with time. This is one of them.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis fragrance is available through Nerosa London's official TikTok Shop \u0026amp; our website.\u003c\/li\u003e\n\u003cli\u003eFor good results, apply to your pulse points — wrists, neck, and behind the ears — with 8–10 sprays to help with longevity and projection.\u003c\/li\u003e\n\u003cli\u003eOur noses can adjust to scents we wear regularly — those around you will likely still detect it. Reapply as needed throughout the day.\u003c\/li\u003e\n\u003cli\u003eThese fragrances are crafted for layering — reapplication throughout the day is encouraged.\u003c\/li\u003e\n\u003cli\u003eAllow the fragrance to dry down before forming an opinion. The opening can feel bold — give it a few minutes for the character to develop.\u003c\/li\u003e\n\u003cli\u003eFor delivery or logistics queries, please contact our support at support@nerosalondon.co.uk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlease Note: References to celebrity likenesses in user-generated content do not imply endorsement. Nerosa London has not authorised use of celebrity names, likenesses, or voices unless stated.\u003c\/p\u003e","brand":"Nerosà London","offers":[{"title":"50ml","offer_id":56995147284811,"sku":null,"price":34.99,"currency_code":"GBP","in_stock":true},{"title":"5ml","offer_id":56995147252043,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/3618\/1067\/files\/too-important-now.png?v=1777461385","url":"https:\/\/nerosalondon.co.uk\/products\/too-important-now-inspired-by-gris-dior-unisex-new","provider":"Nerosà London","version":"1.0","type":"link"}